Tumi

  • eCommerce Marketing Coordinator

    Job Location(s) US-NJ-South Plainfield
    ID
    2018-6436
    Category
    Digital Commerce
  • Overview

    Tumi Overview:

    Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. Designed in America, for Global Citizens everywhere. The brand is sold globally in over 75 countries through more than 1,900 points of sale. For more about TUMI, visit www.TUMI.com.

     

     

    Brand Detail: 

    INTEGRITY

    Our standards are exceptional, and we stand by everything we do.

    PASSION

    We treat our products, people and clientele with the total dedication they deserve.

    INNOVATION

    When it comes to forward thinking, we are foremost.

    GLOBALISM

    We are all Global Citizens and look to contribute to a global community.

    ENTREPRENEURIAL SPIRIT

    Each of us is empowered to create personal and collective progress.

    Responsibilities

    The successful candidate will be able to multi-task and be highly organized to support the eCommerce Digital Marketing team in several functions. This position will manage various digital marketing channels and ensure marketing messages are distributed according to schedule. This role will assist in creating/managing display tagging, fully managing the SEM channel, working with various agencies for affiliate and display/retargeting efforts. This role will be an integral part of the eCommerce team supporting them with reporting and other tasks, as necessary. This position requires strong technical knowledge of the eCommerce systems of SAP, Hybris cockpits, Exact Target, AgilOne, Google and Bing Adwords, Rakuten, Criteo, Doubleclick Digital Marketing, Omniture, and Google Analytics.

     

    Responsibilities:

     

    Digital Marketing:
    • Updating Google and Bing Adwords accounts accordingly. This includes ad copy, monitoring budgets, changing bids, and adding/pausing appropriate keywords
    • Creating and maintaining tracking tags in Doubleclick Digital Marketing
    • Communicating with outside vendors regarding affiliate and retargeting/display initiatives

    • Coordinating with the creative team to build assets for all digital marketing channels

      

    CRM:
    • Coordinate with vendor to implement quarterly demographic appends
    • Email ingestion from various sources, ensure opt in statuses are updated accordingly
    • Create custom queries using various tools to develop advanced analytics reporting and answer deeper business questions

    Qualifications

    Qualifications:

     

    Bachelor's degree required (Marketing or Communications preferred)

    Strong organizational and detail orientation skills
    Customer-service oriented
    Strong interpersonal skills
    Self-motivated and results oriented
    Problem solving and troubleshooting capabilities
    Project management knowledge
    Excellent analytical skills
    Process and procedure oriented
    Knowledge of SAP, Hybris cockpits, Exact Target, AgilOne, Google and Bing Adwords, Rakuten, Criteo, Doubleclick Digital Marketing, Omniture, and Google Analytics a plus 

     

     

    TUMI encourages individual growth in pursuit of achieving corporate goals. Your commitment to the team will be recognized through competitive compensation and comprehensive benefits programs.

    TUMI is an equal opportunity employer.

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