Tumi

Marketing Manager

Job Location(s) US-NY-New York
ID
2018-6263
Category
Marketing

Overview

Founded in France in 2005 by Francois Lipovetsky, Lipault’s products are designed to meet the needs of savvy travelers, featuring ulta-lightweight, smart designs, chic and vibrant colors and contstructed using luxurious but durable nylon twill fabric.  Samsonite acquired Lipault in 2014, seeing that it would complement the Samsonite portfolio of brands and grow the portfolio’s reach among frequent female travelers through it is a chic and youthful attitude.  The vision for Lipault is to grow into the leading bag and luggage brand for women.

Responsibilities

Lipault will essentially be re-launched in NA in 2018.  The Marketing Manager is a crucial part of a small and entrepreneurial team aimed to grow the whimsical lifestyle brand in North America, beginning with responsibilities for US in 2018 and Canada in 2019.

 

This individual will help create the Lipauilt Woman’s World and design and execute an engaging marketing strategy that is socially-led.  The immediate opportunities are editorial through building relationships within the Public Relations community and identifying her influential network by creating an influencer / blogger platform.  When thinking about “social first” strategies, there is wonderful potential.  This individual should also embrace the experiential nature and think how events, or social activations could be leveraged as well.  Social is digital + analog.  

 

Success will also be achieved by working closely with the global team in Paris who design the seasonal marketing “assets” and product collections.  A collaborative relationship will lead to many future opportunities.  This is a new relationship, as the TUMI leadership team has been asked to oversee the growth and development of Lipault in NA as of January 2018. 

 

Responsibilities:

  • Design and execute socially-led marketing strategy (PR, Social, Influencer, Partnerships, COOP, .com, Events, Paid Media)
  • Collaboratively work with the Lipault Brand team: Brand Manager, Planner, Lipault.com Merchandiser to develop the seasonal content/product release calendar to ensure web content/CRM content is planned and aligned for each season for Lipault.com and All Wholesale Commerce Accounts
  • Provide communication support for sales force and company executives by converting PR materials and media coverage into marketing tools for sales and other brand awareness presentations.
  • Manage and execute all domestic, regional Lipault editorial requests
  • Work closely with international team to facilitate their needs. (Seasonal assets, editorial requests, hi-res images etc.)
  • Oversee NA social media content strategy for Facebook – if additional content outside of Global Paris calendar is deemed beneficial
  • Continuous correspondence with Paris to maintain global brand image, share NA momentum and opportunities and talk through social content opportunities for Paris-lead platforms
  • Design Lipault Colorful world of compatible brands and explores ways to bring unique programs to both audiences and grow leads (La Croix, Sugarfina, Havianas, Sephora)
  • Work with Lipault.com / Art Department to develop any modifications to the Paris-supplied assets
  • Actively participate in business review meetings with the core Lipault team and modify or accelerate plans to take advantage of on brand market opportunities/challenges. 
  • Continuous correspondence with Lipault’s Paris team to maintain cohesive global brand image
  • Maintain and update brand presentation and merchandise to ensure a cohesive online brand message

 

Qualifications

  • Bachelor's Degree
  • Be consistently highly creative and imaginative
  • Have good written and interpersonal skills
  • Work well in a team in a fast paced environment.
  • Have an eye for detail
  • Maintain an interest in eCommerce, popular culture, and online trends and techniques and present them to the team when appropriate
  • Must be proficient in Adobe Creative Suite (Photoshop, Illustrator, and Indesign) Powerpoint and Microsoft Office. After Effects a plus.
  • Experience with Amplience (CMS) preferred.
  • Ability to manage multiple projects and shift priorities as needed.

Lipault encourages individual growth in pursuit of achieving corporate goals. Your commitment to the team will be recognized through competitive compensation and comprehensive benefits programs.

 

Lipault is an equal opportunity employer.

 

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