Founded in France in 2005 by Francois Lipovetsky, Lipault’s products are designed to meet the needs of savvy travelers, featuring ulta-lightweight, smart designs, chic and vibrant colors and contstructed using luxurious but durable nylon twill fabric. Samsonite acquired Lipault in 2014, seeing that it would complement the Samsonite portfolio of brands and grow the portfolio’s reach among frequent female travelers through it is a chic and youthful attitude. The vision for Lipault is to grow into the leading bag and luggage brand for women.
Lipault will essentially be re-launched in NA in 2018. The Marketing Manager is a crucial part of a small and entrepreneurial team aimed to grow the whimsical lifestyle brand in North America, beginning with responsibilities for US in 2018 and Canada in 2019.
This individual will help create the Lipauilt Woman’s World and design and execute an engaging marketing strategy that is socially-led. The immediate opportunities are editorial through building relationships within the Public Relations community and identifying her influential network by creating an influencer / blogger platform. When thinking about “social first” strategies, there is wonderful potential. This individual should also embrace the experiential nature and think how events, or social activations could be leveraged as well. Social is digital + analog.
Success will also be achieved by working closely with the global team in Paris who design the seasonal marketing “assets” and product collections. A collaborative relationship will lead to many future opportunities. This is a new relationship, as the TUMI leadership team has been asked to oversee the growth and development of Lipault in NA as of January 2018.
Lipault encourages individual growth in pursuit of achieving corporate goals. Your commitment to the team will be recognized through competitive compensation and comprehensive benefits programs.
Lipault is an equal opportunity employer.