Coordinator, eCommerce Marketing

US-NJ-South Plainfield
Digital Commerce


Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. Designed in America, for Global Citizens everywhere. The brand is sold in over 260 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 75 countries.


The successful candidate will be able to multi-task and be highly organized to support eCommerce Digital Marketing in several functions. This position will manage the email channel, SEO updates, and be the point person for retail reporting needs. He/she will ensure that updates and maintenance to the CRM database are made in a timely manner. This role will be an integral part of the eCommerce team supporting them with reporting and other tasks, as necessary. This position requires strong technical knowledge of the eCommerce systems of SAP, Hybris, Epicor, Salesforce, Google and Bing Adwords, Doubleclick Digital Marketing, Omniture, and Google Analytics. HTML and SQL knowledge is a plus.


  • Manage email channel from beginning to end – work with merchandising to update the email calendar accordingly, coordinate with creative team to develop content, build email utilizing HTML knowledge, segment audience appropriately, schedule campaigns, report on performance
  • Coordinate with a variety of teams to manage SEO updates – work with consulting company to determine what changes need to be made, manage changes with merchandising, creative, and development teams to ensure they are completed in a timely manner
  • Perform CRM maintenance on a weekly, monthly, and quarterly level – update opt in/out flags, customer consolidation, post rejected transactions, and assign groups to customers
  • Manage reporting requests from retail and product teams – analyze data and track on site behaviors to suggest improvements, provide call lists to each store location, POS capture reports, basket analyses,  and build catalog mailer audiences
  • Report on CRM KPIs at a weekly level




  • Bachelor's degree
  • Strong organizational and detail orientation skills
  • Customer-service oriented
  • Strong interpersonal skills
  • Self-motivated and results oriented
  • Problem solving and troubleshooting capabilities
  • Project management knowledge
  • Excellent analytical skills
  • Process and procedure oriented
  • Previous internship/job experience preferred

TUMI encourages individual growth in pursuit of achieving corporate goals. Your commitment to the team will be recognized through competitive compensation and comprehensive benefits programs.


TUMI is an equal opportunity employer.


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